Customer value co-creation through self-service technology: Qualitative research on SST in large chain supermarkets

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Authors

  • Kulsoom Kulsoom Department of Informatics, Faculty of Information Systems, Linnaeus University, Sweden

Keywords:

self-service technologies, value co-creation, service-dominant (S-D) logic, service delivery, digital transformation, self-checkouts

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Published

2024-12-19

Issue

2024: 3rd International Symposium on Digital Transformation: Book of Abstracts

Section

Digital business

License

Copyright (c) 2024 Kulsoom Kulsoom

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.