Digital Transformation in SMEs: A Case Study Example Framing Future Strategy Holistically Through Application of the EAS3EL Conceptual Model

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Authors

  • John Bustard Business School, Ulster University, N. Ireland
  • Lochlainn Mallon Business School, Ulster University, N. Ireland
  • Maurice Mulvenna School of Computing, Ulster University, N. Ireland
  • Carol Reid Business School, Ulster University, N. Ireland
  • Raymond Bond School of Computing, Ulster University, N. Ireland

Keywords:

Action Research, EAS3EL, Learning and Feedback, Evaluation and control measures, Strategy adoption, Analysis of organisational context, External analysis, SMEs, Digital Transformation, DT

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Published

2023-08-18

Issue

2023: 2nd International Symposium on Digital Transformation: Book of Abstracts

Section

Digital business

License

Copyright (c) 2023 John Bustard, Lochlainn Mallon, Maurice Mulvenna, Carol Reid, Raymond Bond

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.